The First Message Framework That Actually Gets Replies
Forget 'Hey' and pickup lines. Here's a simple, repeatable system for writing opening messages that spark real conversations—without being weird or trying too hard.
Jenna Lawson
Dating Coach
Let me tell you about the most common message women receive on dating apps:
"Hey"
That's it. Just "hey." Sometimes with a waving emoji. Sometimes without.
And look, I get it. Coming up with something clever for every single match is exhausting. But here's the reality: "hey" puts all the conversational work on her. It doesn't give her anything to respond to. And when she's getting 50 of these a day, yours just... disappears into the noise.
The good news? You don't need to be Shakespeare. You just need a simple framework that shows you actually looked at her profile.
Why Most Advice Is Wrong
You've probably heard you need a "unique opener" or some clever pickup line. Maybe something funny or edgy to "stand out."
Please don't.
Those canned lines feel exactly like what they are—something you copied from the internet and send to everyone. Women can smell them from a mile away. They're impersonal at best and creepy at worst.
The opposite approach—going super deep or intense right away—is equally problematic. A three-paragraph analysis of her travel photos comes across as overwhelming. She doesn't know you yet. Chill.
The Framework: Notice, Connect, Question
Here's what consistently works. I call it the Notice-Connect-Question framework:
- Notice something specific from her profile
- Connect it briefly to yourself or react to it genuinely
- Ask a question that's easy to answer
That's it. Three sentences max. Here's how it looks in practice:
Example 1: Her profile shows she loves hiking and mentions a specific trail.
"Oh man, I did Half Dome last summer and my legs were basically jello for three days after. How was Angels Landing? I've heard the chains section is pretty intense."
Example 2: She has a photo at a concert.
"Wait, is that the Phoebe Bridgers show from October? I was so close to getting tickets. What was the best song live?"
Example 3: Her bio says she's trying to learn to cook.
"Learning to cook is so humbling—I once burned grilled cheese. What's been your biggest kitchen disaster so far?"
Why This Works
This framework succeeds because it does a few things simultaneously:
It proves you read her profile. You're not just swiping on looks. You noticed something about her specifically.
It makes responding easy. You're not asking a philosophical question or putting her on the spot. You're asking about something she already cares about, and there's an obvious answer.
It creates common ground. By briefly connecting her interest to yourself, you're showing potential compatibility without being braggy.
It starts a conversation, not an interrogation. The question invites her to share more, which naturally leads to back-and-forth.
What to Avoid
A few pitfalls I see constantly:
Don't comment only on appearance. "You're beautiful" tells her nothing except that you have functioning eyes. She knows what she looks like. Find something more interesting.
Don't be negative or negging. That "playful teasing" advice from 2008 dating gurus? Trash it. Starting with criticism, even "joking" criticism, just makes you seem like a jerk.
Don't ask questions that are too generic. "What do you do for fun?" could be asked by anyone about anyone. It doesn't show you paid attention.
Don't go overboard. If your first message is longer than her entire bio, you're doing too much. Keep it breezy.
But What If Her Profile Is Empty?
This is tough, and honestly? It's a sign she might not be very invested in the app. But if you want to try anyway:
Look at her photos for context clues. Is she at a recognizable location? Doing an activity? Wearing a band shirt? Use what you can see.
If there's truly nothing to work with, you can try something observational:
"I appreciate that your profile keeps things mysterious. But I'm curious—if you could only eat one cuisine for the rest of your life, what would it be?"
It's not perfect, but it's better than "hey."
The Mindset Shift
Here's what I want you to internalize: the goal of your first message isn't to impress her or make her fall for you. It's simply to start a conversation.
That's it. Lower the stakes in your head. You're just two people seeing if you might enjoy talking to each other. The message doesn't need to be brilliant—it just needs to be human.
When you approach it that way, the pressure drops. And ironically, that relaxed energy makes your messages better anyway.
Try It Today
Next time you match with someone, spend 30 seconds actually looking at her profile. Find one specific detail that interests you. Apply the framework. Hit send.
You'll be shocked how much better your response rate gets. Not because it's a magic trick, but because you're doing something most guys don't bother to do: showing genuine interest in her as a person.
That's rarer than it should be. And it makes all the difference.

Written by
Jenna Lawson
Dating coach and relationship expert helping men build authentic connections through better communication and genuine self-presentation.